Future of Streaming. If OTT in 2023 was about growth, in 2024 it will be about profitability around the world

Future of Streaming. If OTT in 2023 was about growth, in 2024 it will be about profitability around the world

The focus of OTT (Over-the-Top) streaming is likely shifting in 2024. Here’s a breakdown of the trends:

  • 2023: Growth Focus
    • The primary goal was getting subscribers on board.
    • This emphasizes the inclusivity and appeal of streaming services to a broad spectrum of viewers.

  • 2024 and Beyond: Profitability Focus
    • With a saturated market, competition is fierce.
    • Unsustainable spending on content acquisition needs to be addressed.
    • We’ll likely see:
    • Tiered subscription plans with varying content access
    • More ad-supported options
    • A shift towards creating high-quality, profitable content

Here are some additional thoughts on the future of streaming:

  • Consolidation: There might be mergers and acquisitions as smaller services struggle to compete.
  • Direct-to-Consumer Content: Studios may bypass streaming platforms altogether, offering content directly to consumers.
  • Focus on User Experience: Personalization, recommendation algorithms, and interactive features will become even more important.

Overall, the streaming landscape is evolving. While growth was the priority earlier, profitability is now key. This will lead to changes in pricing models, content strategies, and potentially even how we access streaming services.

Certainly! Here’s a deeper dive into the future of OTT streaming, focusing on the shift towards profitability in 2024 and beyond:

Content Strategies:

  • Niche Powerhouses: Expect a rise in niche streaming platforms catering to specific genres or interests. These platforms can build loyal followings and potentially higher average revenue per user (ARPU) by offering content a wider platform wouldn’t.
  • Data-Driven Decisions: Studios and platforms will rely heavily on data analytics to understand viewer preferences. This will influence content creation, focusing on genres and formats with proven success and high engagement.
  • Originals vs. Acquisitions: The balance between expensive content acquisitions and in-house productions will be carefully considered. Platforms might invest more in creating high-quality originals that guarantee exclusivity and attract subscribers.

Monetization Strategies:

  • Tiered Subscriptions: Multiple subscription tiers with varying content libraries and pricing will be common. This allows viewers to choose based on their budget and viewing habits.
  • AVOD (Ad-Supported Video on Demand): Free, ad-supported streaming will see an increase. This caters to viewers who are price-sensitive and allows platforms to reach a wider audience while generating revenue through targeted advertising.
  • Bundled Services: Telecom companies and internet service providers (ISPs) might bundle OTT subscriptions with their packages, creating a more attractive value proposition for consumers.

Technological Advancements:

  • 5G Impact: With faster internet speeds and lower latency, 5G will further enhance the streaming experience. This could lead to higher quality viewing options and potentially even interactive content experiences.
  • Personalized Recommendations: Advanced recommendation algorithms will become even more sophisticated, suggesting content tailored to individual viewer preferences and viewing habits.

Challenges and Considerations:

  • Content Fatigue: Viewers might experience “content fatigue” with the sheer amount of available content. Platforms will need to excel at curation and recommendations to help users discover what they truly enjoy.
  • Password Sharing: Password sharing is a persistent concern for platforms. We might see stricter account management or new features to address this issue.
  • Global Expansion: As OTT goes global, navigating different regulations, content licensing, and cultural preferences will be crucial for platforms to succeed in international markets.

The future of OTT streaming is about striking a balance between offering a compelling user experience and achieving profitability. By diversifying content, implementing innovative monetization strategies, and leveraging technology, streaming platforms will continue to evolve and cater to the ever-changing demands of viewers around the world.

Gizmott stands at the forefront of OTT streaming technology, offering comprehensive monetization features that empower companies to launch and thrive in the competitive streaming landscape. With our platform, clients can leverage multi-tiered subscription options, allowing them to tailor their offerings to diverse audience segments while maximizing revenue streams. Moreover, Gizmott provides full AVOD (Advertising Video on Demand) support, enabling seamless integration of ads and connection with multiple ad exchanges. This ensures that our clients can effectively monetize their content through targeted advertising while delivering a compelling viewing experience to their audience. Whether it’s through subscription-based models or ad-driven strategies, Gizmott equips businesses with the tools they need to succeed in the ever-evolving world of streaming services.

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