QVC+ and HSN+ Streaming Experience Launches on Samsung Smart TVs.
Leaders in multiplatform video commerce (“vCommerce”) QVC and HSN have made Samsung Smart TVs the exclusive home of their interactive streaming shopping service. The merged QVC+ and HSN+ streaming service provides millions of Samsung Smart TV customers the most extensive, all-encompassing video commerce experience from QVC and HSN, combining live, on-demand, and streaming-only programming into one user-friendly, totally shopper-friendly interface.
It is presently the only shopping app on Samsung Smart TVs that mixes a variety of live channels with video on demand and lets users make purchases directly from the app. Users of Samsung Smart TVs can log into their QVC or HSN accounts to access the app, learn more about their preferred products, and make purchases. The QVC+ and HSN+ streaming experience combines the five linear broadcast channels from QVC and HSN (QVC, QVC2, QVC3, HSN, and HSN2), which provide more than 50 hours of live vCommerce content each day, with three digital-only linear channels and about 20 original streaming-only shows.
More than 100 million American homes with internet access can stream content from QVC+ and HSN+. 14 linear TV channels that are widely accessible on cable/satellite TV, free over-the-air TV, and digital livestreaming TV allow QVC and HSN to reach more than 200 million homes worldwide. Through their websites, smartphone apps, and social media accounts, QVC and HSN also reach millions more homes.
The QVC+ and HSN+ streaming services are a component of vCommerce Ventures, a new business organization created to hasten Qurate Retail Group’s acquisition of digital live streaming shopping beyond QVC and HSN’s conventional multiplatform experiences. Click here to read more.
Walmart Connect Opens Door To Ad, Video Partnerships With TikTok, Snap, Roku, Others.
Recently, Walmart Connect announced the evolution of its Partner Program plan to build a strong, varied ecosystem that will improve services, support, and access anywhere advertisers need it. By unveiling our Innovation Partners today, we are expanding upon that plan. Advertisers are realizing the chance to reach consumers on popular platforms where they are spending more and more time as the media funnel continues to break down.
With the newly expanded offering, you can now target clients wherever they are with new ad types across more touchpoints and platforms. In order to offer the greatest solutions for advertisers, Walmart states, “Together, we will work with each partner to more thoroughly link marketers with customers during crucial points in the shopping journey.”
Walmart’s Innovation Partners:
• Advertisers will have the chance to display in-feed advertisements on TikTok thanks to the first-to-market experiment between TikTok and Walmart Connect.
• Using TalkShopLive’s embeddable video player, we are able to offer supplier-funded shoppable livestreams on Walmart.com/live, the company’s platform, brand, and publisher sites, as well as throughout the web. This collaboration builds on our already-existing business relationship with TalkShopLive.
• Short shoppable videos and livestreams sponsored by suppliers are made possible by our collaboration with Firework on Walmart.com/live.
• Through this ground breaking collaboration with Snapchat, marketers will have access to Snap Ads, Collection Ads, and Snap AR along with Walmart Connect’s geo-based omnichannel sales lift measurement.
• In an unprecedented move, Walmart and Roku have teamed up to make TV streaming the next e-commerce shopping destination. Click here to read more.
iSpot and Conviva to provide streaming data for a single TV ratings currency.
A deal between the TV measurement business iSpot and the streaming analytics provider Conviva will enable data to be incorporated into a unified cross-platform ratings package for currency that evaluates both content and advertising simultaneously. Although iSpot currently tracks linear, video on-demand, and time-shifted viewing from broadcast and cable, Conviva adds programming data from network streaming apps to the mix.
The networks are giving iSpot the opportunity to combine and validate that program viewership through the new partnerships, enabling them to sell against the whole audience for a given program in a single, next-day view. According to iSpot, the collaboration allows the vendor to provide comprehensive cross-platform, advertising and program rating for the sector in order to establish benchmarks, verify individual and household-level viewership trends, and conduct business using the P2+, P18, or advanced audience-based currencies.
NBCUniversal is one of the companies that will be using the combined data from iSpot and Conviva, and the two parties already have a multi-year agreement in place. iSpot has been expanding its workforce by employing over 100 new employees so far this year as it makes additional inroads in the space of alternative currencies and ad measurement. Click here to read more.
Australians are watching more streaming content.
Australia had 22.1 million premium video customers as of the end of August, up from 19.4 million at the same period in 2021, according to a recent analysis by the regional consultancy Media Partners Asia.
With BVODs accounting for 30%, SVOD platforms accounted for 70% of premium video streaming. According to MPA, Netflix took home 30% of the market share, followed by Disney+ and Prime Video with each receiving 17%. With 12 percent and 11 percent of the market, respectively, local operators Foxtell OTT bundle (which comprises Kayo, Binge, and Foxtel Now) and Stan lagged behind.
Local streaming providers in Australia are already feeling the effects of competition. As competition for first-window U.S. TV dramas increased and Disney and Paramount withheld their material exclusively, Stan’s market share, now completely controlled by Australia’s Nine Entertainment, saw its proportion of streaming minutes decline from 18% in 2021 to 8% in August of this year. Click here to read more.
