Video today doesn’t just tell stories—it drives sales.
Modern audiences don’t just want to watch—they want to shop as they watch. And thanks to shoppable video, that experience is now smoother than ever.
If you’re running an eCommerce store, OTT platform, or even building a personal brand, understanding how to create a shoppable video can help you stand out and sell more—without feeling like you’re selling.
Let’s dive into the power of interactive video marketing and how Gizmott, your independent streaming solution, makes it easier than ever.
Creating a Seamless Shopping Experience
A shoppable video allows viewers to click on products within the video and purchase instantly—no switching tabs, no backtracking. It keeps the buyer inside the experience, which makes it more natural and more likely to convert.
Here’s what makes it powerful:
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- 30% higher conversions than traditional videos
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- 10x more engagement than passive content
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- An integrated, frictionless path from interest to checkout
With Gizmott, creators and brands can turn any video into a dynamic sales experience. From merch drops to product demos, every moment becomes a sales opportunity.
Where to Use This Strategy for Maximum Impact
Your Independent Streaming Platform
If you’re running your own OTT platform or video-on-demand site, you’re already sitting on valuable content. Embedding shoppable video functionality into your existing videos lets you monetize without interrupting the user experience.
With Gizmott, you can easily integrate product overlays and clickable CTAs into your long-form content or shows—making monetization effortless.
Fitness trainers, educators, entertainers—if you have an audience, you now have a way to turn engagement into direct revenue.
Across Social Media Channels
Social media is naturally visual—and now, it’s increasingly shoppable.
Instagram and TikTok allow product tagging in Reels and Stories. YouTube enables creators to use the Merch Shelf and interactive ad extensions. These platforms are prioritizing video commerce, and brands that adapt early win big.
By uploading Gizmott-powered shoppable clips or repurposing your full-length content into bite-sized, clickable social posts, you maximize your reach while keeping the shopping experience intact.
During Live Stream Events
Live streams are interactive by nature. Now, they can be interactive shopping experiences too.
Whether you’re launching a product, hosting a demo, or doing a Q&A with your audience, you can integrate product features directly into your stream. The result is real-time conversions—and viewers love it.
Creators and brands can go live via Gizmott, add clickable links, and keep engagement sky-high during broadcasts.
On Your Ecommerce Store
You can embed shoppable videos directly on your product pages, homepage, or landing pages.
Imagine a visitor clicking “Play” on your homepage video, watching a creator demonstrate the product, and then tapping to buy—all within the same window. It’s a sales funnel wrapped inside a video.
Fashion, tech, home decor—whatever your niche, you can turn ecommerce video marketing into a high-performing growth channel using Gizmott.
How to Create a Shoppable Video With Gizmott
Ready to create your first shoppable video? Gizmott gives you the tools to make it happen.
Here’s how:
1. Choose Your Video Content
Start with videos that already drive interest:
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- Product reviews
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- Tutorials
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- “Behind the scenes” content
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- Interviews or influencer collabs
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- Fitness or educational content with your own merch
The key is to match your content with the right product. Think natural integration, not forced promotion.
2. Upload and Embed With Gizmott
Once your video is ready, upload it to your Gizmott-powered streaming platform. From there, you can embed the video on your website, blogs, or share it across your social channels.
3. Add Clickable Product Hotspots
Gizmott lets you add product overlays that include:
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- Product name
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- Price
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- CTA like “Buy Now” or “Shop Here”
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- Thumbnail image
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- URL to your store or affiliate page
These clickable elements can appear at exact timestamps to match the moment the product is shown on screen.
Set them to display for 15–20 seconds to give your audience enough time to engage.
4. Make Your Video Interactive
Let your audience know your video is shoppable right from the start. Add text prompts like:
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- “Tap to explore products”
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- “Click while you watch”
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- “This video is interactive—shop now”
These signals boost engagement and let viewers know this isn’t just content—it’s a direct path to what they want.
Brands That Got It Right
Here are just a few examples of successful shoppable video strategies:
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- Ikea: Partnered with National Geographic to showcase bedroom products in an immersive, clickable video. They saw a 4x boost in engagement and increased product exploration.
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- Ted Baker: Created a “Shop the Film” experience where every outfit could be clicked and purchased instantly.
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- Bulldog Online: Added soft-sell merch overlays to virtual yoga sessions, driving conversions without interrupting the flow.
With Gizmott, brands like yours can do the same—on your terms, with full control.
Why This Isn’t Just a Trend
Interactive video marketing is no longer experimental—it’s essential.
Consumers want seamless experiences. They don’t want to jump from platform to platform. They want discovery, inspiration, and checkout all in one place.
And shoppable video content provides exactly that.
Whether you’re building a lifestyle brand, coaching business, entertainment channel, or ecommerce empire—video commerce is a future-proof investment.
Take Control with Gizmott
Unlike platforms that restrict your monetization or push their ads, Gizmott empowers creators to own their content and their revenue streams.
You get:
✅ Complete control over your platform
✅ Tools to add clickable, shoppable overlays
✅ A space to build your own brand
✅ Freedom to monetize through content, products, or both
If you’re serious about turning video views into meaningful sales, it’s time to build your shoppable video strategy with Gizmott.
Let Your Video Work for You
You don’t need a massive budget or a film crew to get started. All you need is a compelling video, a product worth showcasing, and a platform like Gizmott that supports your vision.
Turn your content into a revenue machine with Gizmott.
Build your independent shoppable video platform—no gatekeepers, no limits.
