The Future of Interactive Shopping and OTT Platforms

Introduction: The New Era of Shoppable Streaming

The way we shop is undergoing a massive transformation. From malls to websites, and now directly on Smart TVs, shopping has officially entered the age of shoppable streaming experiences. Leading the revolution are QVC+ and HSN+, who have launched their exclusive interactive shopping service on Samsung Smart TVs.

This move combines the best of live shopping, on-demand videos, and streaming-only shows into one powerful interface. As shopping shifts from static e-commerce to interactive, real-time retail, QVC and HSN are proving that the future of retail is in vCommerce (video commerce).

Alongside these pioneers, Gizmott, a next-generation OTT platform service provider powered by Gizmeon, is enabling brands, influencers, and creators to build their own streaming platforms with monetization tools, live commerce features, and audience control. Together, platforms like QVC+, HSN+, and Gizmott showcase how streaming technology is reshaping both shopping and entertainment.

What is QVC+ and HSN+ Streaming on Samsung Smart TVs?

The QVC+ and HSN+ streaming experience is the first and only shopping app on Samsung Smart TVs that offers:

• Live broadcast shopping channels

• Video on demand for replays of top shows and product demos

• Exclusive streaming-only programming

• Direct in-app purchases for a seamless checkout experience

Users can log into their QVC or HSN accounts directly on their Smart TVs, watch live deals, browse collections, and complete purchases instantly.

This model blends television entertainment with instant shopping, eliminating the gap between discovery and purchase.

Key Features of QVC+ and HSN+ Streaming

1. Multiple Live Channels – Access QVC, QVC2, QVC3, HSN, and HSN2 with over 50+ hours of live commerce daily.

2. Exclusive Streaming Channels – Three digital-only channels for streaming-first audiences.

3. Original Programming – Over 20 unique streaming-only shows designed for interactive shopping.

4. One-Click Shopping – Integrated checkout within Samsung Smart TV for instant buying.

5. Massive Reach – Available in 100 million+ U.S. homes and 200 million+ households worldwide via cable, digital, and OTT.

Why the QVC+ and HSN+ Samsung Smart TV Launch is a Game-Changer

The future of retail shopping is no longer just about convenience—it’s about immersive engagement.

Here’s why this launch matters:

• Unmatched Convenience: Shop directly from your Smart TV without needing another device.

• Stronger Customer Engagement: Live shopping events create urgency and excitement.

• Exclusive Ecosystem: Samsung Smart TVs are now the exclusive home of this interactive shopping app.

• Future Growth: Industry experts predict that by 2027, global live shopping sales will exceed $500 billion annually.

QVC+ and HSN+ are setting the stage for interactive commerce dominance, merging the best of TV, digital, and e-commerce.

Gizmott: Powering the Next Generation of Streaming and Interactive Shopping

While QVC+ and HSN+ are transforming Smart TV shopping, Gizmott is empowering businesses, creators, and enterprises to launch their own OTT platforms.

Key Features of Gizmott:

• White-Label OTT Platform: Launch your own branded streaming service.

• Multi-Device Compatibility: Available on Smart TVs, web, iOS, Android, Roku, Firestick, and more.

• Monetization Options: Supports subscription (SVOD), advertising (AVOD), and pay-per-view (TVOD) models.

• Live Streaming & Interactive Commerce: Engage audiences with real-time shopping integrations just like QVC+.

• AI-Based Clip Generation: Automates highlight creation for faster content distribution.

• Advanced Analytics: Track viewer behavior, watch-time, engagement, and revenue in real-time.

• Adtech Integration: Powerful advertising solutions for maximizing revenue.

In short, Gizmott is what powers the future of personalized streaming—whether you’re an influencer, a retailer, or a large media enterprise.

Walmart Connect and the Rise of Shoppable Ads

The QVC+ and HSN+ launch is part of a broader trend—shoppable streaming ads are growing across platforms.

• Walmart + TikTok: Shoppable in-feed video ads.

• Walmart.com/live + Firework: Supplier-funded livestream shopping.

• Walmart + Roku: Turning TV streaming into direct shopping channels.

• Walmart + Snapchat: AR-powered shopping experiences.

This expansion shows that streaming commerce is not a passing trend—it’s the future of advertising and retail.

iSpot and Conviva: Redefining Streaming Measurement

As streaming grows, so does the need for accurate cross-platform measurement. Companies like iSpot and Conviva are developing unified TV and streaming analytics systems.

• Advertisers can now track live TV, cable, video-on-demand, and streaming app performance in one place.

• Brands gain audience-based measurement, ensuring better ROI on streaming ads.

For QVC, HSN, and even platforms like Gizmott, this ensures advertisers see the value of shoppable streaming.

Global Streaming Growth: Australia as a Case Study

Streaming adoption is exploding worldwide. In Australia alone:

• Premium video subscriptions grew from 19.4M in 2021 to 22.1M in 2023.

• Netflix holds 30% market share, followed by Disney+ (17%) and Prime Video (17%).

• Local services like Stan dropped from 18% market share in 2021 to 8% in 2023, proving global players are dominating.

This global surge shows how platforms like QVC+, HSN+, and Gizmott-powered OTTs can capture international markets.

Future Predictions: Where Streaming and Shopping Meet

The future of interactive shopping and OTT platforms looks explosive. Here are some projections:

• By 2026, Smart TV shopping apps will reach 150 million U.S. households.

• By 2030, AI-driven personalization will allow tailored live commerce experiences in real time.

• The global shoppable streaming market will surpass $1 trillion by 2032.

• OTT platforms like Gizmott will power 80% of niche streaming platforms, enabling brands and creators to own their audiences.

Conclusion: QVC+, HSN+, and Gizmott Are Shaping the Future of Streaming Commerce

The launch of QVC+ and HSN+ streaming on Samsung Smart TVs marks a milestone in interactive shopping evolution. It proves that shopping and entertainment are merging into one powerful ecosystem.

At the same time, Gizmott – The Top OTT Platform Service Provider is ensuring that any business, creator, or brand can join this revolution by launching their own OTT platform with live commerce, monetization, and audience engagement tools.

The future of retail is streaming-first, interactive, and data-driven—and leaders like QVC+, HSN+, and Gizmott are paving the way for a $1 trillion industry.