With live shopping, eCommerce has stepped into its next level of transformation. What is live shopping? Customers can try out their products as in real-time shopping with live shopping. Brands have already embraced live shopping. Customers can get the use of virtual assistants to purchase their favorite products sitting at their comfortable couches.
The fashion and beauty industries are running ahead of the trend. They are producing live shopping events, announcing new product ranges through online platforms’ live stories, and casting live shopping streams. They also allow consumers to scan entire product catalogs without fleeing the app.
Brands can immediately link shoppers with store staff with the aid of one-to-one video calling and real-time messaging. Thus, online brand platforms can provide guidance and product details as the customer browses. Brands, social platforms, and influencers are acknowledging the capability of live shopping. It compels interactions, and shoppers value it.
New statistics report that more than 50% of Gen Z and millennials are likely to shop through online platforms when brands launch new products with the help of live streaming.
It certainly looks that way, live shopping is the future of eCommerce. New statistics report that more than 50% of Gen Z and millennials are likely to shop through online platforms when brands launch new products with the help of live streaming. Even pre-recorded versions of launching, trigger customers to buy products.
Live streaming of selling products shares a storytelling experience that eventually compels people to try the product and seems to be a lucrative way for sellers. Shopping with a personal touch is the result of live commerce platforms. To be concise, live stream commerce has completely carried an incredible rise in the e-commerce industry in the past years. Enterprises initiated sales with live streaming on their applications and proclaimed a rise of 30% in their customer attention.
Live shopping is the future of eCommerce.
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