How Affiliate Marketing can accelerate customer acquisition for OTT Streaming Platforms

How Affiliate Marketing can accelerate customer acquisition for OTT Streaming Platforms

Gizmott Affiliate Marketing programs

Gizmott is a comprehensive solution for affiliate marketing, designed specifically for streaming platforms. It offers a range of services such as recruiting affiliate partners and social media influencers, creating tracking codes, analyzing data, and providing reports based on the performance of affiliate partners.

Some of the key features that Gizmott provides is

Affiliate partner onboarding

Recruiting, informing, and providing necessary tools to new affiliates in an affiliate marketing program

Influencer onboarding

Recruiting, educating, and equipping new social media influencers to promote products or services in a marketing campaign

Multiple types of affiliate placement

Various methods of displaying affiliate links, such as through banners, text links, or custom URLs

Track user acquisition in both website & apps

Monitoring the sources and behavior of users who visit a website or use a mobile app, to gain insights into how they were acquired and how they interact with the product

Discount Coupon codes for affiliates

Unique codes provided to affiliates that allow their audience to receive a discount on a product or service, which in turn helps incentivize purchases and increase affiliate commissions

Affiliate marketing is a marketing approach based on performance, where affiliates promote a merchant’s products or services in exchange for a commission. Let’s explore the fundamentals of affiliate marketing and how to get started with it.

What is Affiliate Marketing

Affiliate marketing can be a useful strategy for OTT (over-the-top) platforms to increase their subscriber base and promote their content. Affiliate marketing is a form of online marketing where an affiliate (usually an influencer, blogger, or website owner) promotes the products or services of a company (in this case, an OTT platform) to their audience.

In the context of OTT, affiliates can promote the platform by creating content that highlights the benefits of the platform, sharing links to specific content, or providing reviews or recommendations. When a viewer clicks on the affiliate’s link and signs up for the OTT platform’s service, the affiliate earns a commission or a percentage of the sale.

Affiliate marketing can help OTT platforms to reach new audiences and drive conversions, as well as providing a cost-effective marketing strategy. OTT platforms can partner with a range of different affiliates to reach specific target audiences, such as niche influencers who have followers interested in specific types of content.

Overall, affiliate marketing can be a valuable strategy for OTT platforms to increase their exposure, drive conversions, and build brand credibility through trusted affiliates.

What is the need for affiliate marketing in OTT

Acquiring new users for OTT apps is a major challenge, and affiliate marketing offers a cost-effective and efficient solution for this problem. By leveraging the promotional power of affiliate partners and influencers, OTT apps can tap into new audiences, drive traffic to their platform, and ultimately acquire more subscribers in a more cost-efficient way than traditional advertising methods. Let’s look into some more valuable reasons :


Affiliate marketing is a cost-effective way to promote an OTT platform’s content or services. Instead of paying for traditional advertising, the platform only pays a commission to affiliates when they generate a successful conversion, such as a subscription sign-up or content purchase.

Increased reach

By partnering with affiliates, OTT platforms can leverage their audience and reach new viewers who may not have been aware of the platform before. This can help to increase the platform’s exposure and drive new subscriptions.

Targeted marketing

Affiliates can provide targeted marketing for OTT platforms by promoting content to specific niches or audiences. For example, if an OTT platform offers content focused on fitness and wellness, they can partner with fitness influencers to promote their platform to their followers who are interested in that type of content.


When an OTT platform partners with reputable and trusted affiliates, it can enhance the platform’s credibility and authority in the eyes of potential customers. This can help to build trust and increase conversions.

Overall, affiliate marketing can provide significant benefits for OTT platforms, including increased exposure, targeted marketing, and cost-effectiveness. By partnering with trusted affiliates, OTT platforms can reach new audiences and build credibility while driving new subscriptions and revenue.

Different ways to grow your VOD business with affiliate marketing

There are several ways to grow your VOD (Video-On-Demand) business with affiliate marketing:

Partner with relevant affiliates

Look for affiliates who have audiences that match your target audience. This will help to ensure that the promotions are reaching the right people who are more likely to be interested in your VOD content. Affiliates can include bloggers, influencers, and other websites that attract similar audiences.

Offer a commission

Offer a commission to affiliates for each successful conversion they generate. This incentivizes them to promote your VOD business and can help to build long-term partnerships with them. The commission rate should be attractive enough to encourage affiliates to promote your content, but also cost-effective for your VOD business.

Provide promotional materials

Provide affiliates with promotional materials such as banners, videos, and copy that they can use to promote your VOD business. This makes it easier for them to promote your business and ensures that the messaging is consistent across all promotions.

Monitor affiliate activity

Monitor the performance of your affiliate partnerships to track the success of your affiliate marketing strategy. This will help you to identify which affiliates are generating the most conversions and which promotions are most effective.

Optimize landing pages

Make sure that the landing pages for your VOD content are optimized for conversions. This includes having clear calls-to-action, easy-to-navigate layouts, and compelling messaging.

Continuously test and improve

Continuously test and improve your affiliate marketing strategy to identify areas for improvement. Test different commission rates, promotional materials, and landing pages to see what works best for your VOD business.

By following these strategies, you can effectively leverage affiliate marketing to grow your VOD business and increase your subscriber base.

How Do You Create An Affiliate Program For Your VOD Business?

Here are the basic steps for creating an affiliate program for your VOD (Video-On-Demand) business:

Choose an affiliate marketing platform

Choose an affiliate marketing platform that fits your VOD business needs. There are many platforms available such as ShareASale, Commission Junction, and ClickBank that offer affiliate tracking, management, and payment processing services.

Define your commission structure

Define the commission structure you will offer to affiliates. This could be a percentage of the sale, a flat fee, or a combination of both. You should also decide whether to offer a one-time commission or recurring commissions for subscription-based services.

Set your affiliate terms and conditions

This includes the rules and guidelines that affiliates must follow when promoting your VOD business, the commission structure, and the payment terms. Be sure to clearly state the terms and conditions and have affiliates agree to them before joining the program.

Create promotional materials

Create promotional materials such as banners, videos, and copy that affiliates can use to promote your VOD business. Ensure that these materials are branded and include your unique referral links or promo codes.

Recruit affiliates

Recruit affiliates who have audiences that match your target audience. This could include bloggers, influencers, and other websites that attract similar audiences. Reach out to potential affiliates and invite them to join your program.

Launch and manage the program

Launch the program and manage it. Monitor affiliate activity to track the success of your affiliate marketing strategy. Continuously optimize and improve the program to ensure that it is working effectively.

By creating an affiliate program, you can effectively leverage affiliate marketing to grow your VOD business and increase your subscriber base.

How Do I Take My Affiliate Program to the Next Level?

To take your affiliate program to the next level, you need to continuously optimize and improve your program. Here are some strategies that can help you do that:

Analyze your data

Use analytics tools to track the performance of your affiliate program. Monitor metrics such as clicks, conversions, and commission payouts to identify areas of improvement.

Provide training and resources

Provide your affiliates with training and resources that can help them improve their promotional efforts. This can include product information, promotional materials, and best practices for promoting your VOD business.

Offer bonuses and incentives

Offer bonuses and incentives to your affiliates for achieving certain milestones or performing well. This can motivate them to work harder and promote your VOD business more effectively.

Build relationships with your affiliates

Build strong relationships with your affiliates by regularly communicating with them and offering them personalized support. This can help you identify their needs and provide them with the resources they need to be successful.

Test and optimize

Continuously test and optimize your affiliate program. Try out new promotional strategies, commission structures, and incentives to see what works best for your VOD business.

Expand your reach

Expand your reach by recruiting new affiliates from different niches and geographies. This can help you reach a wider audience and increase your VOD business’s visibility.

By implementing these strategies, you can take your affiliate program to the next level and maximize the revenue generated from affiliate marketing.

How does Gizmott help companies with affiliate marketing

Gizmott is a video-on-demand (VOD) platform that allows businesses to create and monetize their own VOD streaming services. Gizmott offers a comprehensive built-in affiliate marketing program that enables businesses to easily onboard affiliate partners, generate tracking codes and analytics, and track the performance of affiliates. Here are some ways Gizmott can help with your affiliate marketing:

Customizable landing pages

Gizmott allows you to create customizable landing pages for your affiliates, which can showcase your VOD content and promote your affiliate program.

Integration with third-party affiliate platforms

Gizmott integrates with popular affiliate platforms such as Refersion and FirstPromoter, which can help you manage your affiliate program and track the performance of your affiliates.

Revenue sharing

Gizmott allows you to set up revenue sharing agreements with your affiliates, where you pay them a commission for each sale they generate.

Marketing tools

Gizmott provides marketing tools such as email campaigns and promotional materials that you can share with your affiliates to help them promote your VOD business more effectively.

Analytics and reporting

Gizmott provides analytics and reporting tools that can help you track the performance of your affiliate program and identify areas for improvement.


Gizmott offers a white-labelling feature that allows you to customize the look and feel of your VOD platform. This can help you create a branded experience for your affiliates and their audiences.

By leveraging these features and integrations, Gizmott can help you launch and manage a successful affiliate marketing program for your VOD business.

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