From Roku to Samsung Tizen, Connected TV Is Fragmenting – Your OTT Strategy Shouldn’t.
For consumers, Roku vs Fire TV vs Apple TV is a straightforward question: Which streaming device offers the best experience? For an OTT business, it is the wrong question. The more important question is: Why should a streaming business choose...
FAST Is Free to Watch. It Isn’t Free to Build a Business Around.
The most attractive thing about FAST is also what makes its economics easy to misunderstand. For the viewer, the proposition is almost effortless: no subscription, no credit card, no long-term commitment. Turn on a connected TV, open a FAST service,...
Microdrama App Monetization: How Coins, Subscriptions, AVOD and Microtransactions Work
Microdrama has introduced something new to streaming: the ability to monetize a story one viewing decision at a time. A viewer discovers a series through a social clip. They watch an episode. Then another. The story builds momentum. A cliffhanger...
Your Audience Is on Netflix. Your Content Is on YouTube. So Why Build an OTT Platform?
Your audience already has more entertainment options than it can possibly consume. Netflix offers premium films and original series. YouTube provides an almost infinite library of free video content. TikTok and Instagram Reels have trained people to expect instant entertainment...