Transmit Your Live Streams to Mobile Devices and TVs with Gizmott

OTT live streaming involves the transmission of live video content through an OTT application. OTT, which stands for “Over The Top,” apps enable users to watch content on different devices such as smartphones and smart TVs. The term “Over The Top” signifies that these apps go beyond the conventional means of media distribution, surpassing traditional methods like satellite TV.

Video-on-Demand (VOD) and OTT streaming are widely adopted methods for consuming online video content.

To put it simply:

– OTT streaming delivers video content directly to viewers without the need for a traditional cable provider.

– VOD, on the other hand, operates on a service model that allows viewers to access and stream content at their convenience, whenever they desire.

If you wish to utilize both OTT and VOD channels for distributing your videos, you can leverage an all-in-one video monetization platform like Gizmott. This platform enables content creators to distribute their videos through both OTT and VOD channels simultaneously, allowing for a broader reach and increased revenue potential.

From a VOD standpoint, Gizmott offers the following features:

• Seamless video uploading: You can effortlessly upload your videos to the platform and organize them into collections based on your preferences.

• Visually appealing viewer interface: Gizmott provides customizable options to set up an attractive interface for viewers, enhancing their browsing and viewing experience.

• Diverse monetization methods: You have the flexibility to choose from various monetization models such as monthly subscriptions or pay-per-view options, tailoring them to your specific content and audience.

Regarding OTT capabilities, Gizmott empowers you in the following ways:

• Branded OTT apps: You can easily launch your own OTT branded applications for well-known platforms such as iOS, Android, Apple TV, Roku, and Amazon Fire TV. This enables you to establish a strong presence on multiple devices and reach a wide range of viewers.

• Real-time broadcasting: Whether it’s live events, webinars, or shows, Gizmott enables you to broadcast them in real time, facilitating direct interaction and engagement with your audience. This fosters a sense of immediacy and interactivity, enhancing the viewer experience.

• Full control over content: Gizmott grants you complete control over your content, pricing, and branding. This means you have the freedom to curate and customize your streaming offerings, ensuring an immersive and cohesive experience for viewers worldwide.

By leveraging Gizmott’s capabilities, you can effectively manage and monetize your videos across both OTT and VOD platforms, expanding your audience and maximizing your revenue potential.

With an OTT app, you can:

Targeting specific individuals: With your OTT app, you have the ability to appeal to a niche audience that is willing to pay a premium for your offerings. This allows you to cater to the specific needs and interests of this audience, enhancing their overall experience.

Building a word-of-mouth community: By creating an OTT app, you can cultivate a dedicated community of users who are passionate about your content. This community can become advocates for your brand, spreading positive word-of-mouth and attracting more like-minded viewers.

Capturing mobile app usage: In today’s digital landscape, people spend a significant amount of time on their mobile devices, with an average of 4 to 5 hours daily. By offering an OTT app, you tap into this growing mobile app usage trend, increasing the likelihood of user engagement and interaction.

Enhanced viewer engagement: Given the choice, viewers tend to engage more with an app compared to a mobile website. The app interface provides a more streamlined and immersive experience, enabling users to navigate content seamlessly. This increased engagement translates to higher viewer satisfaction and retention rates.

Furthermore, app analytics provide valuable insights into viewer behavior, allowing you to track engagement levels and determine the sources of your audience. These analytics help you gain a deeper understanding of your target market and assist in identifying effective strategies for reaching more viewers who match your specific audience profile.

OTT empowers you with the flexibility to monetize your live streams on your terms. By broadcasting through your own OTT platform, you retain complete control over your content and, subsequently, your revenue.

Utilizing your app enables you to govern your content and pricing autonomously, without the need to cater to advertisers. This grants you the opportunity to explore diverse monetization strategies, whether live streams serve as the cornerstone of your business or complement another service you offer.

Here are several monetization ideas to consider:

Premium subscription service: Offer exclusive content and features to subscribers who pay a recurring fee. This provides a consistent revenue stream and encourages viewer loyalty.

Viewing packages: Provide different tiers or packages with varying levels of access to your live streams. This allows viewers to choose the option that best suits their needs and budget.

Pay-per-view for exclusive and exciting live events (TVOD): Charge a one-time fee for viewers to access specific high-profile or unique live events. This approach can generate significant revenue when paired with highly anticipated content.

Advertising (AVOD): Incorporate advertisements into your live streams to generate revenue. Advertisers can pay to have their ads displayed to your viewers, providing an additional source of income.

Subscription (SVOD): the appetite for such services is on the rise. An increasing number of OTT users, around 86%, express their willingness to continue paying for subscription services or even expand their subscriptions within the next 12 months. This indicates a growing market and potential for successful monetization through SVOD offerings.

Indeed, the convenience of membership apps and the overall convenience of OTT services are highly valued by users. As a result, even live streamers with a smaller audience can generate substantial profits by leveraging an OTT app with a subscription plan.

By offering a subscription-based model through your OTT app, you can attract dedicated viewers who are willing to pay for exclusive content and additional perks. This recurring revenue stream can be a significant source of income, allowing you to monetize your live streams effectively.

The advantage of utilizing an OTT app lies in the ability to tap into a global audience and provide a seamless, personalized experience for subscribers. This means that even with a smaller viewer base, you can still achieve profitability by targeting a niche audience and delivering valuable content through your subscription plan on the app.

OTT platforms allow broadcasters to foster stronger relationships with their audiences by delivering a top-notch user experience. Here’s how OTT apps enhance the end user experience:

Interactivity: OTT apps enable interactive features such as live chat messaging, facilitating direct engagement with the audience. Through live chat, broadcasters can host Q&A sessions, live events, and product releases, creating a more immersive and interactive experience for viewers.

Ease of use: OTT video apps are specifically designed and formatted for various devices, ensuring the most user-friendly experience possible. The organized layout of the app plays a crucial role in user satisfaction. In fact, studies indicate that 74% of viewers are happier with services when the app design is easy to navigate and use.

High-quality audio and video: OTT content shines on apps due to adaptive bitrate technology. This technology automatically adjusts the video quality based on the user’s bandwidth, ensuring optimal streaming experience. As a result, viewers can enjoy quick buffering, no pixelation, and uninterrupted audio, regardless of the screen they are watching on.

By providing an interactive platform, a user-friendly interface, and seamless audio and video quality, OTT apps ensure that viewers have the best possible experience, enhancing their satisfaction and connection with the broadcaster’s content.

Key features to consider when comparing OTT streaming platforms as a creator:

Simple setup: Opt for a user-friendly service provider that offers easy setup, saving you time and allowing you to focus on content creation rather than technical troubleshooting.

Video monetization options: Look for a platform that offers multiple monetization methods, such as subscriptions, advertising, and pay-per-view events, enabling you to choose the revenue model that best suits your content.

Enhanced viewer experience: Ensure the streaming service delivers a high-quality viewing experience to your audience, with fast load times, adaptive streaming for varying internet speeds, and support for multiple devices and platforms.

Scalability: Select a platform that can accommodate your growing audience as your content becomes more popular. Look for a service that utilizes a robust Content Delivery Network (CDN) to handle increased viewership without compromising quality.

Marketing tools: Consider an OTT service that provides marketing tools to drive viewers to your website, such as giveaway funnels, email automation, community features, and retention tools, helping you grow your audience.

Customization: Choose an OTT streaming platform that allows you to customize the look and feel of your website and apps, enabling you to reflect your brand identity and create a cohesive viewer experience.

OTT platforms are flourishing due to the increasing popularity of streaming video, driven by people’s desire to have control over their content consumption. Projections indicate that the global user base of OTT video is anticipated to reach 4.2 billion by 2027.

The rise of OTT presents a remarkable opportunity for content creators to establish and grow their streaming businesses on their own terms. Audiences appreciate the connection and convenience offered by OTT apps, providing creators with a platform to consistently deliver valuable content. By embracing OTT, you can cultivate a loyal following and expand your live streaming video business effortlessly.

Experience the ultimate live streaming journey with Gizmott’s cutting-edge OTT streaming platform. Our platform offers a seamless and immersive broadcasting experience, empowering content creators to reach a global audience.

With advanced features like interactive chat messaging, multiple monetization options, high-quality video and audio streaming, and robust scalability, Gizmott’s OTT streaming platform provides the perfect foundation for going live and connecting with your audience in real-time. Take your live streaming endeavors to new heights with Gizmott and unleash your creative potential.