The Two-Minute Episode Is a Bigger Business Story Than It Looks
Vertical drama is changing more than the shape of the screen. It is creating new questions about who owns the audience, how entertainment businesses make money, and what it takes to turn a successful series into a sustainable business. There...
The New OTT Competition: Who Owns the Screen Between Episodes?
Why media companies need OTT infrastructure built for continuous engagement, flexible content formats and the next phase of streaming For years, the streaming industry has competed for the same thing: the viewer’s next two hours. A new series launches. A...
Microdrama Is More Than a Format. It’s a New Way to Think About Streaming.
For more than a decade, the streaming business has largely been built around a simple proposition: pay for access to a library of content. Netflix, Disney+, Max, Prime Video and countless regional OTT platforms have trained audiences to think in...
From Roku to Samsung Tizen, Connected TV Is Fragmenting – Your OTT Strategy Shouldn’t.
For consumers, Roku vs Fire TV vs Apple TV is a straightforward question: Which streaming device offers the best experience? For an OTT business, it is the wrong question. The more important question is: Why should a streaming business choose...