The Vertical Media Gold Rush Has Begun: Inside the Rise of the Microdrama Economy
For more than a decade, the streaming industry has been defined by a familiar set of battlegrounds. Media companies competed for subscribers. Technology platforms raced to improve content discovery. Streaming services invested billions in original programming. The conversation revolved around...
Why Microdrama Platforms Are Becoming the Fastest-Growing OTT Category
How vertical storytelling, mobile-first audiences, and AI-driven engagement are reshaping the future of streaming A few years ago, short-form vertical video was largely associated with social media platforms and creator content. Today, entire streaming ecosystems are being built around the...
OTT Search Is Dying – AI Discovery Is Replacing It
Why the future of streaming may depend less on browsing and more on intelligent recommendation systems For years, the streaming industry focused heavily on scale. Platforms competed to build larger content libraries, acquire exclusive rights, expand globally, and increase subscriber...
Why Top Podcasters Are Launching Their Own OTT Apps
Why Top Podcasters Are Launching Their Own OTT Apps In December 2023, Tucker Carlson — months after his Fox exit — launched a $9-a-month subscription network. He wasn’t the first podcaster to build his own platform, and he won’t be...