Vertical Drama: The Format Redefining OTT
Insights from MIP London 2026 When the GIZMOTT team arrived at MIP London this year, the objective was clear: listen closely to where the industry is heading, understand what content owners are prioritizing, and observe which conversations carry real...
The Real Cost of NOT Owning Your Streaming Platform
For many media companies, creators, broadcasters, and brands entering the digital video space, the easiest path often seems obvious: publish content on existing platforms, leverage built-in audiences, and let the ecosystem do the heavy lifting. And for a while, this...
Micro-Drama – Standalone App or OTT Power Layer?
As vertical video consumption accelerates globally, micro-drama is rapidly emerging as one of the most commercially viable formats in digital entertainment. Platforms are no longer asking whether short-form serialized storytelling has demand; the real question is how to structure it...
OTT Monetization Explained: How Platforms Make Money – From AVOD, SVOD to FAST
OTT monetization models may not dominate conversations around artificial intelligence, content scale, or platform reach, but they remain the deciding factor between streaming platforms that survive and those that quietly stall. Many OTT platforms don’t fail because viewers leave; they...