Vertical Video Is Taking Over CTV: Are Platforms Ready for the Shift?
The rise of vertical video has long been associated with mobile-first platforms. From social feeds to short-form apps, the format has defined how audiences consume content on smartphones. But that narrative is rapidly changing. Vertical video is no longer confined...
The Creator Economy’s Next Phase: How Influencers Are Becoming Streaming Networks
The future of streaming might not belong to platforms trying to reach everyone. It may belong to those that serve someone extremely well. Across the creator economy, niche communities built around storytelling, gaming, education, animation, fitness, and countless other interests...
The Super-App Future of Streaming Platforms
Why OTT Platforms Are Evolving Beyond Video For more than a decade, the streaming industry has focused on delivering video content on demand. From subscription platforms to ad-supported services, OTT has grown by improving content discovery, streaming quality, and...
Vertical Drama: The Format Redefining OTT
Insights from MIP London 2026 When the GIZMOTT team arrived at MIP London this year, the objective was clear: listen closely to where the industry is heading, understand what content owners are prioritizing, and observe which conversations carry real...