The New OTT Competition: Who Owns the Screen Between Episodes?
Why media companies need OTT infrastructure built for continuous engagement, flexible content formats and the next phase of streaming For years, the streaming industry has competed for the same thing: the viewer’s next two hours. A new series launches. A...
Microdrama Is More Than a Format. It’s a New Way to Think About Streaming.
For more than a decade, the streaming business has largely been built around a simple proposition: pay for access to a library of content. Netflix, Disney+, Max, Prime Video and countless regional OTT platforms have trained audiences to think in...
From Roku to Samsung Tizen, Connected TV Is Fragmenting – Your OTT Strategy Shouldn’t.
For consumers, Roku vs Fire TV vs Apple TV is a straightforward question: Which streaming device offers the best experience? For an OTT business, it is the wrong question. The more important question is: Why should a streaming business choose...
FAST Is Free to Watch. It Isn’t Free to Build a Business Around.
The most attractive thing about FAST is also what makes its economics easy to misunderstand. For the viewer, the proposition is almost effortless: no subscription, no credit card, no long-term commitment. Turn on a connected TV, open a FAST service,...