Los Angeles, CA – June 30, 2025 — In a groundbreaking move set to redefine audience interaction, Gizmott, the AI-powered video-cloud and OTT platform leader, has launched its new Community Platform—a dynamic, plug-and-play solution designed to help streaming services boost user engagement, increase watch-time, and monetize streaming platforms more effectively.
This launch introduces a powerful feature that enables in-app community engagement for any streaming service—without the need for additional engineering or complex integrations. Gizmott’s Community Platform for OTT apps turns traditional video experiences into vibrant, interactive ecosystems.
Boosting Viewer Retention in Streaming with In-App Community Features
“Audience retention is the new currency in streaming,” said Firoze Moosakutty, CEO of Gizmott. “By giving viewers a space to comment, engage, and discover content inside the app, our Community Platform shifts the model from passive viewing to active participation—helping platforms reduce churn, increase viewer loyalty, and unlock new monetization opportunities.”
According to recent studies, OTT platforms with strong community engagement can reduce churn by up to 35% and double viewer lifetime value. Gizmott’s latest innovation addresses a growing demand for social interaction inside streaming services—going beyond basic comment plugins to deliver a fully integrated engagement layer tied to the publisher’s existing content management and monetization systems.
Key Features of Gizmott’s Community Platform
Designed for OTT services, broadcasters, and independent content creators, Gizmott’s Community Platform offers a suite of high-impact engagement and monetization tools:
🔹 In-App Threads & Posts
Users can post, reply, share, and react to content without leaving the video experience—keeping attention focused and watch-time up.
🔹 Seamless CMS Integration
Instant sync with titles, thumbnails, and metadata allows each episode or live event to have its own interactive community hub.
🔹 Built-In Monetization Options
Pin premium offers, pay-per-view events, and merchandise links inside threads—driving conversions directly at the point of engagement.
🔹 Programmatic Ad Revenue
Monetize every impression with built-in SSPs and header bidding, optimized for both web and mobile.
🔹 Real-Time Analytics
Access dashboards that track engagement metrics, sentiment, and monetization impact—perfect for refining OTT content strategies.
Quick Deployment for Fast Time-to-Value
The Community Platform is available as a white-labeled module, compatible with Web, Android, and iOS apps. This allows OTT providers and video platforms to integrate social features in days—not months—without hiring extra development resources.
Early Access Now Open
Gizmott’s Community Platform is now available in early-access for Gizmott Enterprise customers, with a global rollout planned in Q3 2025. To schedule a live demo or request pricing, contact the team directly at info@gizmott.com.
About Gizmott
Gizmott is a next-generation, AI-powered OTT platform that enables media companies, broadcasters, and creators to launch and scale streaming services across all devices. From content management and monetization to ad tech and audience analytics, Gizmott helps reduce infrastructure costs by up to 50% while accelerating time-to-market. Whether you’re building FAST channels, launching a branded OTT app, or looking to increase viewer engagement, Gizmott is the all-in-one OTT platform solution.
For media inquiries, please contact:
📧info@gizmott.com
📞 +1 (815) 396-4900
